What Kind of SMS Messages Should Your Business Send?

SMS messages are a great way for businesses to communicate with their customers. Businesses can use them to promote sales, share updates, or provide information. However, not all SMS messages are created equal.

To ensure that your business gets the most out of its text messaging campaign, here are the types of SMS messages businesses should consider sending.

1. Promotional Messages

Promotional messages can inform your customers about special offers or new products. However, it’s important to strike the right balance. Too many promotional messages can be off-putting, and you don’t want to bombard your customers with irrelevant information.

Instead, focus on quality over quantity, and make sure that every message you send is relevant and interesting.

All in all, using a business texting service is a great way to stay in touch with your customers and promote your products or services and, consequently, boost revenue.

2. Customer Service Messages

In today’s digital world, customers expect to be able to communicate with businesses quickly and easily. As a result, customer service messages are an essential part of any SMS marketing campaign.

Whether sending a one-time message or setting up an automated system, your customer service messages should be clear, concise, and helpful.

By providing excellent customer service, you’ll build loyalty and keep your customers coming back for more.

3. Informational Messages

Informational messages keep your customers informed about what’s going on with your business. Whether you’re sharing news about a new product launch or sending out a reminder about an upcoming event, informational messages help to keep your customers in the loop.

However, as with promotional messages, it’s important not to overwhelm your customers with too much information. Instead, focus on quality over quantity, and make sure every message is relevant and interesting.

4. Transactional Messages

Transactional messages are a necessary part of business, but they don’t have to be boring. From order confirmations to shipping notifications, there are plenty of opportunities to add a personal touch to your transactional messages.

You can turn a mundane message into an engaging marketing opportunity by including a friendly message or even a coupon code.

5. Engagement Messages

Engagement messages can help to keep your customers engaged with your brand. Whether you’re running a contest, sending out a survey, or simply asking for feedback, engagement messages help you to connect with your customers and get them involved in your business.

By encouraging customer feedback, you can improve your products or services and build loyalty among your customer base.

6. Announcement Messages

Announcement messages inform your customers about changes or updates to your business. Whether you’re relocating to a new office, launching a new product, or simply changing your hours of operation, announcements help to keep your customers informed.

Keep your announcements clear and concise, and be sure to include all of the relevant information.

7. Reminder Messages

Reminder messages are useful in keeping your customers on track. Whether you’re reminding them of an upcoming appointment or sending a reminder about a payment due date, reminders help to ensure that your customers don’t forget about your business.

8. Contest Messages

Contest messages encourage customer involvement and build excitement around your brand. By running a contest, you can get your customers involved in your business while also giving them a chance to win prizes.

Include all relevant information in your contest messages, and ensure the rules are clear and easy to understand.

9. Survey Messages

Survey messages enable you to collect customer feedback and improve your products or services. By sending out a survey, you can get valuable insights into your customers’ wants and needs.

Be sure to include all of the relevant information in your survey messages, and make sure the questions are straightforward and easy to answer.

10. Feedback Messages

By asking for feedback, you can learn what your customers like and dislike. These insights can help you improve your business.


There are many different types of messages that you can send to your customers, and each has its purpose.

By understanding the different types of messages and when to use them, you can create a communication strategy that will help you to build strong relationships with your customers.

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